How Reusable Cups Are Revolutionising Australian Stadiums
As the push for sustainability grows, Australian stadiums are beginning to ditch single-use plastics in favour of reusable solutions. At Grounded Goods, we're proud to support this shift by developing and soon to be releasing, Reusable Stadium Cups that help stadiums reduce waste, improve fan engagement, and meet their sustainability targets.
Why Stadiums Should Switch to Reusable Cups
Stadiums are hubs of excitement, community, and, unfortunately, waste. The volume of single-use plastics generated during events can be staggering, from beer cups to soft drink cups. By adopting reusable cups, stadiums can significantly reduce waste while offering fans a better, more eco-conscious experience.
Switching to reusable solutions also aligns with growing environmental regulations and public demand for sustainable practices. It's not just a change for the planet—it's a statement of leadership and responsibility.
Grounded Goods: Your Partner in Sustainability
Grounded Goods offers high-quality, durable, reusable stadium cups that are proudly designed and manufactured in Australia. Here's why our stadium cup solutions are the right choice for your venue:
- Sustainable and Local: All our cups are BPA-free, made with eco-friendly materials, and produced locally, reducing your carbon footprint. Grounded Goods products can also be returned to us for recycling and repurposing - making the stadium cups a closed-loop solution. To read more about our in-house recycling program, click here.
- Customisable Branding: Our cups can be fully customised with your stadium or sponsor logos, making them a unique keepsake for fans and an additional revenue opportunity. It is also a unique branding opportunity for sponsors to get into consumer's hands. Stadium events are unique and special to those who attend, and for brands to be associated with such memories is a remarkable marketing opportunity.
- Tech-Enabled: Our technology-enabled reuse system is efficient and easy to integrate. We work with you to create tech that suits your needs. This can include RFID, QR codes and more. We can look at tracking data such as how many cups are used, which shows how much waste you save from landfills.
- Proven Success: With experience implementing reuse systems for events and venues, we'll guide you from initial planning to full-scale operation.
How It Works
1. Onboarding: We'll work with your team to design a system that fits your stadium's specific needs.
2. Distribution: Reusable cups are introduced at food and beverage stalls across the venue.
3. Collection and Washing: Used cups are collected at designated points, washed, and prepared for the next event.
Fan Engagement
Through custom branding and clear communication, fans embrace the system, creating a culture of sustainability. The ease of use and the positive impact on the fan experience make our reusable cup system a win-win for the stadium and its fans. Fans also have the added benefit of enjoying the drinking experience from a premium drinking vessel, which can improve the experience and increase draught and soda sales for venues.
Be the Leader in Sustainability 
Australian stadiums are known for their world-class events—why not lead the way in sustainability, too? By implementing a reusable cup program, your stadium can drastically reduce its environmental impact, save costs on waste management, and create a memorable fan experience. It's a smart financial move that also benefits the environment.
Stadium events generate substantial waste, with major sports events producing up to 40 tons of trash per event. In Australia, the National Waste Report 2022 indicates that the country generated approximately 75.8 million tonnes of waste in 2020–21, equating to 2.95 tonnes per person. While this figure encompasses all waste sources, large venues like stadiums significantly contribute to the total. Implementing reusable cup programs in stadiums can substantially reduce waste. For example, Wembley Stadium recycles 65% of its waste and has initiatives to further increase this percentage. Similarly, Optus Stadium in Australia embraces a circular economy model to minimise waste. By adopting reusable cup systems, stadiums can decrease their environmental footprint and align with sustainability goals, contributing to broader waste reduction efforts.
Partner with Grounded Goods Today
Grounded Goods is ready to help your stadium transition to a greener future. You are also partnering with a B-Corp certified and Australian made certified business.
With our high-quality products, expert guidance, and local manufacturing, we're the partner you can trust to implement a successful reusable cup system.
