Cup-Share Programmes: The Smart Solution to Cut Coffee Cup Waste
Australians love their coffee. But with that love comes a significant waste problem - about 1 billion disposable cups are thrown away yearly, most ending up in landfills. While recycling seems like a logical fix, the reality is that most coffee cups aren't recyclable due to their plastic lining. The good news? There's a better way. Cup-share programmes are making it easier to enjoy your coffee without waste.
What is a Cup-Share Programme?
Use a Simple Deposit System: Customers pay a deposit with their coffee, which they get back when they return, or swap their cup for a new one.
No Extra Work: Just take the deposit, serve the coffee, and wash the returned cups with your usual dishwashing routine.
It's a simple, waste-free alternative that makes sustainability effortless.
Why Reusables Beat Recycling
Many people assume their takeaway coffee cups are recyclable, but most aren't. The plastic lining used to make them waterproof contaminates recycling streams, meaning only a small fraction actually gets processed. Even compostable cups require specialised facilities that most councils don't have.
Cup-share programmes eliminate the problem entirely by eliminating single-use waste. Research from Planet Ark and the Ellen MacArthur Foundation confirms that reuse systems significantly reduce waste, lower energy consumption, and have a smaller carbon footprint than recycling and compostable alternatives.
The Perks of Cup-Share Programmes
1. Less Waste, More Impact

Every cup that stays in circulation through cup-share programmes makes a significant impact. For instance, our program with the Woolworths head office has already diverted over 6 million cups from ending up in landfill. This is a powerful testament to the collective impact we can make on the environment.
2. No More 'Forgot My Reusable Cup' Moments
Personal reusables are great, but let's be honest - most of us forget them half the time. A cup-share model removes the hassle, letting you grab a coffee on the go when you forget your own reusable.
3. Cost Savings for Cafes
It's not just the environment that benefits from cup-share systems. Cafes, which often bear the cost of single-use cups, can significantly reduce their packaging expenses by embracing a cup-share model. This not only saves money but also attracts sustainability-minded customers, making it a win-win situation.
4. Lower Carbon Footprint
The United Nations Environment Programme (UNEP) states that switching from disposables to reusables can slash carbon emissions by up to 80%. Cup-share systems help make this possible by circulating materials for years, not minutes. For example, our Activation cup becomes carbon neutral after only seven uses. We proudly manufacture our products locally to minimise their carbon footprint. Keeping manufacturing close to home reduces emissions and aligns with our commitment to sustainability. One of the main reasons we ensure we make our products locally is to be able to keep the carbon footprint of our products low. This is something we take great pride in.
5. Getting Ahead of Changing Laws
Regulations on single-use plastics are tightening, with Sydney and Melbourne already testing policies encouraging reusables. Cafes that embrace cup-share models will be ahead of the game when stricter rules come into play.
The Rise of Cup-Share in Australia

Cup-share programmes are gaining momentum across the country. Cafes, councils, and businesses are working to create a culture of reuse.
The challenge now is getting more people on board. Incentives like small discounts for cup-share users, better education around reusables, and more cafes joining the movement will help make this the new normal.
How Grounded Goods are Supporting the Circular Economy
At Grounded Goods, we believe reusables should be the default, not the exception. We don't just sell reusable products - we help businesses implement innovative, scalable reuse systems that cut down on waste. If you're a cafe, council, or business looking to ditch disposables for good, we can help design an easy, impact-driven cup-share solution that fits your needs. That’s why we offer a genuine closed-loop system, where products are taken back at the end of their life and responsibly recycled right here in Australia.
The Future of Coffee is Reusable
The days of single-use coffee cups are numbered, and cup-share programmes are leading the way forward. They're easy, convenient, and better for the planet - what's not to love?
Ready to be part of the change? Let's make reusable coffee cups the new normal.
Find out more here about setting up your own cup share program.